Beyoncé’s Ivy Park to feature black cowboys in upcoming edition – WWD

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Everyone needs a pair of denim leggings, just ask Beyoncé.

The next edition of the singer’s popular Adidas x Ivy Park collection will celebrate the often overlooked history of black cowboys and cowgirls and their continuing influence and impact on American rodeo.

Called Ivy Park Rodeo, the collection is extensive – 58 womens and unisex garments, five shoes and 13 accessories – all designed as reimagined and modernized versions of classic Western clothing.

Beyoncé started teasing the collection on the Ivy Park website and Instagram page earlier this week with a video about actor Glynn Turman (from “The Wire,” “How to Get Away With Murder” and “Fargo “) riding a horse and talking about how he spent his days in the stables in Central Park shoveling manure so he could ride for free and the importance of black cowboys in colonizing the American West. He is pictured alongside his granddaughter Melinda Siegel, whom he taught to ride and who now teaches sports to underprivileged youth at Camp Gid D Up that Turman founded with his wife.

A copy block overlaid on the image on Ivy Park’s webpage reads, “Born and raised in New York City, it’s sometimes hard to imagine the sometimes director of stage productions [Glynn Turman] was also a real cowboy. As far back as he can remember, he says he’s fascinated by horses. An accomplished rider and off-screen rodeo champion, he and his wife, Jo-Ann, have co-founded and run a free western-style summer camp, “Camp Gid D Up” for inner-city and at-risk youth since 1992 He attributes that attending youth camps as a child saved him from juvenile delinquency.

He continues, “In 1999, Glynn Turman won the State Lasso Team Regional Finals and placed in the top five at the US Team Lasso Champions National Finals in Oklahoma City. In November 2011, Glynn was inducted into the Western Heritage Multi-Cultural Museum Hall of Fame in Fort Worth, Texas. And this year for Juneteenth, he’s seen his lifelong job of bringing the Black Rodeo to television made on CBS.

In the photos, Turman wears a denim jacket and jeans with the iconic three adidas stripes down the side alongside Siegel wearing the leggings over shorts.

The Ivy Park Rodeo collection is strongly rooted in denim and will offer dark washes with distinct monograms and purple-glow cow prints accented with utility-inspired zippers and snaps. There will be a denim bodysuit, wide leg snap pants, tracksuit, bob and, yes, leggings.

Fabrics will include 100% 16.5 oz blue twill denim, 99% cotton / 1% 10.8 oz spandex denim and 13 oz 100% cotton cow print cotton twill denim.

There’s even an IVP Ultraboost sneaker that mimics the look of denim.

In addition, washed French terry will also be well represented in the collection, offered in a hoodie with matching sweatpants. Other key pieces include a small cotton canvas waist bag, a durag, socks, bandanas, a new colourway of the IVP Forum Mid sneaker and the introduction of the IVP Super Sleek “Chunky”, which has a sole. exaggerated exterior combined with a classic upper offered in two colourways.

As in the past, the collection offers inclusive sizes with clothing from XXXS to 4XL.

Prices range from $ 45 to $ 200 for clothing and $ 25 to $ 75 for accessories. The shoes will sell for between $ 140 and $ 200.

The Rodeo collection will launch exclusively on the Adidas website on August 19 for 24 hours only; the global launch will take place the next day.

The newest and much smaller drop in the Adidas x Ivy Park collection came last month when the partners unveiled the Flex Park swimwear capsule.

The first Ivy Park collection with Adidas debuted last January. Beyoncé had launched the line with Topshop in 2016. But after allegations of sexual assault surfaced around Sir Philip Green, then Chief Executive Officer of Topshop, which he denied, she bought back her shares and assumed responsibility. Full ownership of the line in November 2018. In 2019, she revealed that she brought the collection to Adidas.

Black cowboys have received more attention lately: In addition to the black rodeo show that aired on CBS in June, the Compton Cowboys, a group of black riders who use equestrian culture to positively influence central youth. city ​​and tackling negative racial stereotypes in Compton, Calif. featured in the Tommy Hilfiger campaign and created a collection with Ariat, a western brand.

In the Instagram post on the Ivy Park site, Siegel said she has been inspired by the black cowboys and cowgirls of Compton and elsewhere since she was a young girl, especially the all black Bill Pickett Rodeo in Los Angeles. “Passing on the legacy of the black American cowboy is very important to me,” she said. “The life lessons I learned from working with horses [have] taught me humility, respect and the ability to be vulnerable. You quickly learn that too much ego and pride will make you fall in the mud. I am fortunate to represent a secret part of American history by being a modern day black cowgirl.


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