Chanel makes rock in a quarry in Provence
French fashion house Chanel has brought a touch of rock to the south of France by unveiling a mostly black and white collection of fringed, pearl and leather outfits for its 2021/2022 cruise line.
Creative chief Virginie Viard organized the presentation of the parade in a former quarry, the Carrières de Lumières, just below the picturesque hilltop village of Baux-de-Provence.
Against the backdrop of the white limestone walls of the empty room, the models wore black and white graphic dresses, printed tops and pants, and overalls frayed at the bottom.
The quarry was the filming of the classic 1960 arthouse film “Testament of Orpheus” by French author, playwright and artist Jean Cocteau, who was a friend of fashion label founder Gabrielle Chanel.
“I love the movie ‘Testament of Orpheus’. Especially this magnificent scene: a man with the head of a black horse descends into the Carrières de Lumières, his silhouette cut out against the very white walls,” Viard said in the notes. illustrated.
“The simplicity, precision and poetry of Cocteau’s film made me want to create a very refined collection, with a very distinct two-tone, composed of brilliant white and deep black.”
There were also capes on short ruffled dresses. Dresses were beaded on the sleeves while Chanel’s traditional tweed jackets and skirts were fringed or embroidered with lucky charms. There were nods for the punk and mod looks.
“Echoing the extreme modernity of Cocteau’s film, I wanted something pretty rock,” Viard said.
“Lots of fringes, leather, pearls and sequins, T-shirts bearing the face of model Lola Nicon like a rock star, worn with tweed suits trimmed with wide braid, and silver pointy Mary-Janes (shoes). A look that recalls the modernity of the 60s as much as that of punk. “
After the presentation, filmed over the weekend, brand ambassadors Vanessa Paradis and Charlotte Casiraghi participated in an outdoor musical performance with French singer Sébastien Tellier.
After the O-19 pandemic forced creators to go digital, Chanel plans to hold a parade with an audience during Paris Couture Week in July, as France gradually lifts lockdown measures.
The brand chose the Palais Galliera fashion museum as the location, according to Women’s Wear Daily.
“I hope other houses will follow suit,” Bruno Pavlovsky, president of fashion at Chanel, told the publication.