The Trinidadian-British designer will be the first black creative director of the 95-year-old label founded by Salvatore Ferragamo.
A legendary Italian fashion house is about to get a makeover. On Monday, luxury brand Salvatore Ferragamo announced that from Wednesday March 16 its new creative director will be Trinidadian-British designer Maximilian Davis.
Pictured: Lee Whittaker; courtesy of Salvatore Ferragamo
As reported by Daily Women’s Clothing, The Manchester-born designer is a graduate of the London College of Fashion and was previously a junior designer for the 2016 LVMH Prize-winning Grace Wales Bonner label.
In 2020, he founded his own eponymous brand, Maximilian, which “attracted immediate international recognition”, according to Ferragamo. Press release. This recognition resulted in Davis being named a semi-finalist for this year’s LVMH Prize for Young Designers, a competition from which he mysteriously withdrew.
The mystery is apparently solved by his new appointment. According to a spokesperson, Davis has agreed to put his eponymous label “on hold and fully focus” on his new role as creative head of the Florence-based fashion house, where he succeeds designer Paul Andrew.
To that end, Davis presented “her most ready-made collection yet in London last month”, WWD reported, adding, “He offered sharp, tailored pieces inspired by Davis’ equestrian and Catholic school life, sexy little dresses and luxurious suede trench coats and cropped nappa jackets,” an aesthetic well in keeping with Ferragamo, where Davis will be the first Black designer to take the helm.
As vogue further describes Davis’ work:
Davis interweaves elements of her Trinidadian heritage – the liberated sartorial spirit of carnival dress, 19th century Caribbean equestrian wear, the notion of Sunday Best – into her sublimely elegant, sultry and contemporary tailoring and evening wear. , which articulate incredible attention to fit, drape and shape.
Credit: vogue
“I am delighted to welcome Maximilian to the Ferragamo house,” chief executive Marco Gobbetti said in a statement. “His clarity of vision along with the level of execution and powerful aesthetic make him one of the brightest talents of his generation.
Her work is defined by elegance, refined sensuality and a constant commitment to quality. Through his lens of contemporary sensibility, he will write an exciting new chapter for this house built on a heritage of creativity, know-how, sophistication and exceptional human values.
According to WWD, Gobbetti, who has only been in the role since January, also boasted of “new energy to fuel” the 95-year-old brand during a press interview last week. It was no doubt an allusion to both his nomination and that of Davis, who expressed his own excitement in a statement.
“I am deeply honored to join Ferragamo and grateful to have the opportunity to build on the house’s rich and deep heritage,” he said. “Ferragamo represents a dedication to timeless elegance and sophistication that I find incredibly inspiring. I look forward to articulating my vision, elevated by the codes of Italian craftsmanship, quality and innovation.
Maiysha Kai is theGrio’s Lifestyle Editor, covering all things black and beautiful. Her work is inspired by two decades of experience in fashion and entertainment, a love of great books and aesthetics, and the indomitable brilliance of black culture. She is also a Grammy-nominated singer-songwriter and editor of the YA Anthology. Body (Words of Change series).
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