Gucci Fall 2021 Ready-to-Wear Collection

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The soundtrack of today’s Gucci show shows how the Italian brand has caught on with the times. Lil Pump kicked things off with “Gucci Gang”. Rick Ross and Bhad Bhabie rapped about a “Green Gucci Suit” and “Gucci Flip Flops” respectively, and Die Antwoord, with help from Dita Von Teese, sang about “Gucci Coochie”. Alessandro Michele, the creative director of the house, is an individual successful factory – but of course he has a lot of good materials to work with.

Gucci celebrates its 100th anniversary this year. Michele’s new collection is a celebration of this milestone and, in its own way, is fabulously idiosyncratic. Unsurprisingly, he reexamines the history of the house; this is a standard procedure for birthdays. Michele took over Gucci’s equestrian codes, giving them a fetishistic twist – a model cracked her whip as she walked down the track. It also covered one of Tom Ford’s biggest hits, the fall 1996 red velvet tuxedo that Michele said “made Gwyneth Paltrow famous,” with modifications that included new, more pronounced shoulders, a harness. in leather and versions for men and women.

More surprising were the pieces Michele brought up – or “quoted,” to use the language of the company – from Balenciaga to Demna Gvasalia, another brand from the Kering team. As the show began and social media began to discuss the collaboration, a press representative clarified that this was not actually one of fashion’s familiar hookups, but rather the first. out of Michele’s so-called hacking lab. Courtesy of Gvasalia, Michele used some of designer Balenciaga’s iconic shapes and symbols, including the hip padded jacket from Fall 2016 and Spring 2017, the peplum top and spandex leggings. All of these things blend and mingle with its own symbols – sequins for the day, copious amounts of marabou, and rhinestone-encrusted anatomical heart minaudières – alongside a vital new emphasis on classic tailoring.

In this hack, Michele has something in common with musicians who love the samples on his soundtrack. But it is a rarer event in fashion, a point highlighted by a written statement from François-Henri Pinault, CEO of Kering: “I saw how [Alessandro and Demna’s] innovative, inclusive and iconoclastic visions are aligned with the expectations and desires of people today, ”he said. “These visions are reflected not only in their creative offerings, but also in their ability to raise questions about our time and its conventions.” The industry will be watching how, with whom and where this concept goes next.



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