Hermès opens massive new flagship store and closes New York streets in celebration – Footwear News

Hermès is betting big on New York. The luxury French fashion house has opened its new flagship, just a block north of the house’s former flagship store on Madison Avenue in New York City.

The 20,250 square foot outpost was built eight years ago, according to the company, and Thursday night on the Upper East Side they celebrated with a bang.

Hermès closed the 63rd Street block with guests visiting the store, enjoying food trucks, drinks, a live musical performance as well as a DJ and dancing. Attendees included Nina Garcia, Brian Atwood, Chloe Fineman, Nicky Hilton, Jenna Lyons, Martha Stewart and many more.

Inside the store, the customer can discover a succession of living rooms, like rooms in a house. The ground floor houses, on one side, the salons for costume jewellery, the world of silk and perfumery and beauty, and on the other, men’s silk, leather goods and equestrian collections. On the second floor, the man occupies the space, with the Hermès feminine universe on the third floor. The space then flows into the jewelry and watch area, organized into alcoves for better privacy.

The flagship also includes a coffee bar on the ground floor, a champagne bar on the third floor and a cocktail bar on the fourth floor, a garden which will host special events and will be open to customers every day, as well than a generous sized VIP lounge. Five craftsmen from different trades of the house will also be in residence, sharing a dedicated workshop on the fifth floor.

And to celebrate the opening, a special color of the American Quilts by Aline Honoré scarf has been imagined, as well as other exclusive objects including several Hermès Kelly bags, a Bolide bag, two special watches, Hermès H08 Madison and Arceau Madison, a jukebox and a bicycle.