How Chanel reinvents its famous symbols in jewelry, fashion
From fashion to decoration to jewelry, the French house is reinventing its sustainable emblems
Few luxury brands have as many instantly recognizable designs as Chanel. The genius of the house lies in the constant interpretation of its symbols – founder Gabrielle “Coco” Chanel’s favorite flower, color schemes and more – across categories. Here’s a look at six of her quirky symbols and how they’re translated from fashion to glamorous jewelry, watches, and a stunning boutique backdrop.
A supple feather brooch encrusted with diamonds was part of Mademoiselle Chanel’s first and only high jewelry collection in 1932. The emblem took off at the fashion house. Today, extravagant feathered confections parade on its catwalks while the Plume de Chanel jewelry line seduces like the original pin.
Pinned into her hair or tucked recklessly through a belt, Coco Chanel adored the simplicity of her favorite flower. Fashioned in silk, rendered in enamel or in diamonds and pearls, the camellia quickly became the icon of the house. A century later, the Camélia jewelry collection flourished, with varieties ranging from abstract to ornamental.
From dark suits edged in crisp white (or vice versa) to her famous two-tone slingbacks unveiled in 1957, Mademoiselle loved the contrast. Modern and graphic, the look is timeless. This is why it works so well in Chanel timepieces like the clean-lined J12 Paradoxe watch.
Chanel’s famous 2.55 shoulder bags, launched in 1955, featured diamond-stitched quilting that is said to be inspired by men’s equestrian jackets. The house’s favorite treatment has extended to clothing and has been reflected since 2015 in its Coco Crush jewelry line. With crisscross incisions and slightly arched edges, this quilted is major.
Chinese lacquer panels adorned with intricate scenes of flora and fauna. Over the years, its screens have inspired everything from the brand’s fine jewelry to a rich amber fragrance. Now, the new Chanel boutique in the flagship of London Jewelers is adorned with an exquisite reproduction.
Pretty as a gift, Mademoiselle Chanel would dress her hats and fascinators with large bows and sometimes garnish her tweed suits with small ones. It’s easy to tie one up with the Ruban collection, which explores the sinuous theme of precious metals and diamonds.