Jessica Springsteen, Blue Light Card and the Hughes family in new partnership agreements

  • Extension of the Blue Light Card program

    UK racecourses, through the Racecourse Association (RCA) and Racing Together, and blue light card extend a free ticket scheme for UK emergency services, NHS workers and social workers until 2023.

    A celebratory event to mark 20,000 tickets redeemed in 2022 took place in Doncaster yesterday (November 5).

    “It has been wonderful to partner with Blue Light Card throughout 2022 and to welcome so many key workers to the races. The country and our sport owe these people a lot for their tireless work in supporting us all,” said said Paul Swain, Race Experience and Communications Manager at RCA.

    “The generosity of all the racetracks in providing thousands of tickets is a fantastic gesture of thanks. We are grateful for their support and sincerely hope the key workers had a wonderful day this year as guests and more to come in 2023.”

    Agria in a new deal with the Hughes family

    Gareth Hughes and Classic Briolinca complete their grand prix at the 2022 World Dressage Championships.

    Specialist pet insurer Agria has signed a sponsorship deal with reigning National Dressage Champion and multiple medal-winning rider Gareth Hughes and his family.

    “Agria Lifetime Equine is about supporting horses throughout their lives, and the Hughes team knows just about everything there is to know about that,” said Vicki Wentworth, Agria’s managing director at UK.

    “We know that our game-changing insurance, covering vet bills year after year, is a winner. We are therefore delighted to have a hardcore winner like Gareth join our stable after a sensational season and we look forward to supporting him in many more future successes.

    Jessica Springsteen becomes brand ambassador for Tommy Hilfiger Equestrian

    Jessica Springsteen rides Tiny Dancer

    Jessica Springsteen, Tokyo Olympic team silver medalist, American show jumper will be the face of a new Tommy Hilfiger Equestrian campaign.

    Jessica joins the company as a brand ambassador through a partnership with Barney & Baxter Ltd, which is the official Tommy Hilfiger Equestrian License Partner for Europe and the Middle East.

    Jessica is announced as a brand ambassador for Tommy Hilfiger Equestrian in Europe, which means she will wear his clothes in competition, in training and in leisure. She will also be involved in supporting the further development of the brand’s technical and high-performance products.

    She will be the face of the Tommy Hilfiger Equestrian Family campaign and will be the “figurehead and leader” of the brand’s new team of star riders.

    “I am thrilled to be collaborating with Tommy Hilfiger Equestrian and inspired to help further product development in our wonderful sport,” said Jessica.

    Martin Koller, Managing Director of Barney & Baxter Ltd, added: “In Jessica Springsteen we have found our ideal brand ambassador: she is an animal lover who is passionate about what she does and has an inner beauty. and natural exterior.

    “Known primarily for her professional skills, her relaxed but forward-thinking style, her exceptional talent and her personal values ​​make her the perfect representative.”

    Racing Welfare partners with EPIC Risk Management

    Racing Welfare, the charity that supports Britain’s horse racing workforce, has announced a partnership with independent gambling harm minimization consultancy EPIC RIsk Management.

    The objective of the partnership is to raise awareness of the aid available, as well as to share practical advice on management and control measures. The consultancy’s educational program has been added to Racing Welfare’s support services portfolio.

    “Helping people struggling with addiction is a key part of the day-to-day work we do here at Racing Welfare, as it has for many years,” said Racing Welfare Director of Wellbeing, Simone Sear .

    “We know that gambling addiction often does not exist in isolation and can be linked to other issues such as substance abuse and poor mental health.

    “Education has always been part of our strategy to help people in the race thrive and prevent cases of hardship from escalating into crisis. This partnership with EPIC marks our commitment to proactive and preventive action against gambling addiction, as well as the continued development of our support services to help people in the grip of addiction.

    Sara-Jane Lanning signs deal with training app company

    Dressage rider Sara-Jane Lanning has teamed up with Lion Dog Apps, the company behind the Dressage TestPro series of apps.

    Dressage TestPro offers users a library of interactive British dressage tests, from preliminary to advanced level. It allows users to draw their test moves on the screen, play the test, and receive audio prompts while riding.

    Sara-Jane, who has used Dressage TestPro since its launch in 2017, said: “The Dressage TestPro app has transformed the way I learn dressage and has become an essential tool for teaching customers. I can not do without it !”

    Tracy Ormrod created the app with her husband James.

    “We are delighted to welcome Sara-Jane as a Dressage TestPro sponsored rider,” said Tracy. “Sara-Jane will be an exciting addition to the business as she is able to offer valuable feedback and advice as an app user, dressage rider and trainer. Our business is growing rapidly and we are excited to work with Sara-Jane as we further develop the app series.”

    Elphick Event Ponies Partners with Golden Paste Company

    Megan Elfick

    Worcestershire-based influencer and event rider Megan Elphick from Elphick Event Ponies has joined the team of ambassadors for turmeric supplement company Golden Paste Company.

    Megan said the company’s products are now a “staple” in the yard.

    Hattie I’Anson, Global Commercial and Strategic Director of Golden Paste Company, added: “We are delighted to welcome Megan to the Turmeric team as she is already a huge fan of our products.

    “We really can’t wait to support Megan and all of her superstar ponies as they share the highs and lows of eventing with the world.”

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