Launch of the Fraye Hotel in Nashville
Hotel Fraye opened in bustling Midtown in Nashville. The 200-room urban retreat, the latest entry in Hilton’s Curio collection, sets the stage for travelers to uncover their own Music City story.
Imagined by a Florida-based studio EoA Group, the hotel’s interior design is inspired by colorful local history and subtle feminine touches that capture an infectious and courageous spirit. Bold patterns, ornate marble accents, and glamorous light fixtures cover the property along with graffiti murals, editorial-style fashion photography, and abstract artwork that instill a vibrant sense of place.
The arrival experience in the lobby is punctuated by an oversized bronze sculpture of deer antlers that towers over a bar, which serves as a bridge to the modern American restaurant Gathre. Nashville’s equestrian heritage is also referenced in the lighted cord chandeliers reminiscent of a bridle and reins, while horse-shaped iron door knockers make a funky artistic statement in dining spaces.
Hotel Fraye’s F&B lineup also includes the Eddie Ate Dynamite indoor-outdoor bar and lounge. Located on the rooftop, the sophisticated concept features a modern design and serves as a venue for live music, embracing the Nashville skyline as its backdrop.
Event and meeting spaces are spread across four venues on the hotel’s seventh floor, including a 3,000-square-foot ballroom outfitted with floor-to-ceiling windows and playful decor.
“The Fraye Hotel not only marks the brand’s debut in Nashville, but also Hilton’s first lifestyle hotel in the city, and we are thrilled to see the continued growth of this one-of-a-kind collection,” said Jenna Hackett. , global brand manager. from Canopy by Hilton and the Curio and Tapestry collections from Hilton.
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