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The heritage of Swiss watch brand and official Kentucky Derby timekeeper, Longines, underlines its official motto “Elegance is an attitude” during this year’s historic race
Louisville, KY (USA), April 27, 2021 –This year’s Kentucky Derby will be anything but ordinary. Taking place on May 1, 2021, the Kentucky Derby will celebrate its 147th race, making it the oldest continuously contested sporting event in history. Its official race timekeeper and sponsor Longines further underscores this historic moment by hosting a Kentucky Derby fashion contest by Longines this weekend for the second year in a row. True to its motto “Elegance is an attitude”, the legacy brand showcases the general spirit of the race by encouraging horse-riding and style enthusiasts to present their best Derby-inspired outfit via a media contest. social. The Derby will be held at 40-50% reduced capacity and plans to follow safety precautions and health guidelines.
Anticipating a positive influx of contest participants, two lucky winners will be awarded highly coveted timepieces. A winning man will receive the timeless watch from the Longines Master Collection – a line inspired by the brand’s values ​​of elegance, tradition and performance. While the winner will receive captivating style from the Longines DolceVita collection. The award-winning DolceVita piece, crafted in steel and enhanced with diamonds, features a silver “flinqué†dial adorned with painted Roman numerals and an interchangeable blue strap.
The esteemed jury this year includes Beau Hayhoe, style and lifestyle writer; Olivia Rink, personal and lifestyle blogger; Rachel Weigler-Benson, former finalist and winner of the 2019 Kentucky Derby fashion competition; and Brittany Garcia, president of the Longines brand in the United States. They will be looking to choose their favorite trendy looks for the men and women who share their outfits via Instagram and Twitter posts using the hashtags #MyDerbyFashion and #Longines.
In addition to celebrating style nationwide through its virtual fashion show, Longines will also be awarding stylish watches to winning jockeys, owners and trainers of the Longines Kentucky Oaks Race, Kentucky Derby Race and Longines Churchill Distaff Race. Turf Mile.
Drawing inspiration from its craftsmanship and revolutionary heritage, the winged hourglass brand has successfully honored this inherently sophisticated equestrian tradition while bringing it into the digital age for many fans who have celebrated from home. .
Churchill Downs Press Release
Graphic collage by Maribeth Kalinich
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