Sandy Ip Launches New Luxury Fashion Platform, The Beach Project



Sandy Ip, founder of The Beach Project and the Ski Project (Photo: Jocelyn Tam for Tatler Hong Kong
By Tara Sobti

By Tara Sobti

June 16, 2021

On a mission to refine summer wardrobes, Sandy Ip seeks out the chicest resort, swimming and tennis brands for its new platform, The Beach Project.

Summer is here and boat parties, backyard barbecues and swimming in the sun are some of the best ways to evoke that vacation feeling. Sandy Ip knows that there is nothing like a new outfit or a new swimsuit to really shake up the season, which is why last year she launched The Beach Project, a new boutique of luxurious and high quality resort wear. In addition to the full range available online, The Beach Project is expected to return as a permanent location next month at Pacific Place.

Rather than offering a large number of pieces from as many designers as possible, Ip has carefully assembled a selected range of clothing and accessories that
meet the needs of its customers without overwhelming them with choices. The items she sells range from color-contrasting asymmetrical bikinis and one-pieces from enduring New York City brand Jade Swim, to minimalist tennis outfits from London-based label Jupp Sport, 1970s-inspired, to all styles of eyewear. sun under the sun of Revé by René. by Hong Kong designer René Chu, one of Ip’s closest friends.

With his latest idea, Ip hopes to follow the success of The Ski Project, his first online store, founded in 2016. Ip’s solo projects follow years of working in the luxury fashion industry for brands like as 3.1 Phillip Lim, Chloé and Christian Louboutin. She was inspired to start selling snow gear through frequent business trips to Europe, where, she says, “skiing is not just a sport but a way of life”.

An avid ski enthusiast herself, Ip took frequent vacations to the mountains of Niseko, Japan, which made her crave trendy winter clothes and accessories. “There were a lot of well-designed hotels and world-class restaurants, but I wasn’t able to find stylish but functional winter clothes that could take the ride from skiing to town,” she says.

See also: Christine Chiu shares 6 tips for having the best summer ever

The Beach Project pop-up store in Asaya in the Rosewood Hotel Hong Kong
The Beach Project pop-up store in Asaya in the Rosewood Hotel Hong Kong

Determined to create a one-stop destination for winter wardrobe essentials, from helmets, goggles and skis to après-ski wear, she created The Ski Project, which opened its first pop-up store in the luxurious Park Hyatt Niseko Hanazono in Japan.

Ahead of the Beijing 2022 Winter Olympics, Ip is now focusing its brand on mainland China, where interest in winter sports and fashionable ski wear has grown since the announcement of the host city in 2015. China’s significant investment in ski resorts, indoor ski slopes and winter sports academies, and changes
National school programs to encourage skiing and skating have allowed businesses like The Ski Project to thrive. Today, Ip has a growing team of 20 people and last winter The Ski Project was launched in mainland China with a 3,000 square foot pop-up in the Plaza 66 shopping center in Shanghai. It also became the first luxury brand to be available for purchase at Chongli’s Genting Secret Garden, a snow sports-focused hotel and resort that will host the Winter Olympics.

Meanwhile, Ip diversified its winning formula towards beachwear. “I realized that the clients of The Ski Project and The Beach Project share the same identity: they are modern city dwellers who love to get away from it all and enjoy the outdoors. They ski or snowboard in the winter and surf, swim, and play golf and tennis in the summer. All of our parts are designed and engineered for our customers. So when they walk into our store, they immediately have an idea of ​​what they will look like on the track or at the beach, ”she says.

Now that she has mastered skiing and water sports, Ip is looking again for inspiration in her own lifestyle, having recently discovered horseback riding. “Maybe we’ll start organizing equestrian clothing with The Riding Project in 2022,” she laughs. Joking aside, it’s an indicator of his keen instinct and ambition for the future. “This will be one of the most important years in the history of our company in terms of expansion. There are discussions of seasonal locations on the horizon, ”she said. Something tells us that our wardrobes will be sorted for the long haul.

See also: Peter Cheung on his favorite summer memories and vacation plans


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