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Following the success of Squid game, it was only a matter of time before one of the biggest players in fashion caught Jungjae Lee, and it looks like Gucci won.
Lee, who plays Gi-Hun (aka Player 456), has been announced as the new Global Brand Ambassador for Gucci alongside actress Mina Shin. The announcement comes after Louis Vuitton managed to nominate Jung Ho-yeon just weeks after the show’s release, and she’s already worn the label on several occasions, including at this week’s CFDA Awards.
With Squid game becoming Netflix’s most-watched series to date, with nearly 150 million households watching the show in its first four weeks on the streaming platform, it’s no surprise that brands are looking to work with the cast. Lee, who recently joined Instagram after the post, has already amassed 4.7 million followers with just 30 posts.
Of course, director Hwang Dong-hyuk recently confirmed he’s working on season two, so we’re guaranteed to see more of Jungjae Lee – and more of Gucci, of course.
Lee is also currently making his directorial debut with an upcoming film titled Hunt.
“His talent, combined with his very personal and well-defined view of fashion, is a testament to Gucci’s values ​​of inclusiveness and self-expression,†Gucci said of his appointment.
It remains to be seen who will take over Park Hae-soo (Sang-Woo) and Wi Ha-joon (Hwang Jun-ho), as Squid Game’s love shows no signs of slowing down – especially with the news surrounding the fan-driven. the second season. Maybe now that Gi-hun has a lot of money to spend, we’ll see a few Gucci fit both in real life, as well as on the show.
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